8+ Google Local Pack Statistics and Facts (2024 Updated)

Have you ever noticed that Google search results often contain a local pack? According to research, 97 billion local searches happen per month—that’s a lot.

Not only that, 46% of all Google searches have local intent built into them. That is staggering given it is estimated that 5.6 billion queries are made each day on average. That’s why local search engine optimization is so crucial for local businesses and services..

Lets dive in deeper and look at the current Google local pack statistics, to get an understanding of what’s happening in the background.

Google Local Pack Statistics: Key Numbers

• 500% higher Local 3-pack conversion rate than organic, paid conversions.
• Businesses in the Google 3-pack receive 126% more traffic than businesses ranked 4-10.
• Businesses in the Google 3-pack receive 93% more actions (calls, website clicks, and driving directions).
• In 93% of Google Local searches, the Local 3-Pack ranks in the #1 position.
• 44% of local searchers clicked Local 3-pack, compared to 29% organic, 19% paid, and 8% more local results clicks.
• The #1 local pack result received 17.8% of click-throughs, followed by 15.4% for #2 and 15.1% for #3.
• 46% of all Google searches have local intent.
• 80% of local searches lead to a conversion within a day.
• 68% of searchers trust local 3-Pack listings, 27% trust organic results below the 3-Pack, and 10% trust paid search results.
• Businesses with 5 stars on the 3-Pack receive 69% of the attention, while 4 stars receive 59% and 3 stars 44%.

What percentage of Google searches are local?

46% of all Google searches have local intent. That means that almost half of all the searches that are happening on Google are looking for information about businesses, stores, products, and services within the user’s proximity.

That’s a lot of potential customers! So how can you make sure those customers find you? Well, it all starts with an online presence. You need to build a website that shows up when people search for your business by name or by category.

 A great way to do this is by using local SEO strategies like getting reviews from past customers and creating citations across local directories and directories like Google My Business. With these strategies in place, you can ensure that you’re getting found when people search for what they need nearby—and that means more customers coming through the door!

Local Pack Click Through Rate by Positions

Click-through rates are higher for the #1 position than they are for the #2 and #3 positions.

According to our data, 17.8% of all local pack clicks go to the #1 result, while 15.4% go to #2 and 15.1% go to #3. This implies that if you appear in the top spot of their search results, your business has a larger chance of being viewed by people who don’t already know you.

Near Me Search Purchase Rate

Do you ever wonder how many of your customers are searching for products near them?

Turns out, it’s a lot. According to Google, 28% of all “near me” searches result in a purchase. That is a massive amount! And that means you’re missing out on a lot of potential sales if you don’t have your business listed on Google Maps and other local search engines.

Google Searchers Trust Result Stats

Google’s local search results are very popular. In fact, 68% of searchers trust the listings in the local 3-Pack, 27% trust organic results below the 3-Pack, and only 10% trust paid search results.

This is why it’s so important to make sure your business shows up in these rankings.

Final Thoughts

The Local Pack is a set of 3-5 listings that show up at the top of a Google search result. This implies that if your company isn’t on the first page of Google’s local search results, you’re missing out on potential clients.

In fact, according to Moz, 48% of searchers who click on a search result don’t go past page 1! And if you don’t show up there, it’s likely that people won’t do any further research before making a decision about where to go—because they won’t even know your business exists!

So how can you make sure your business shows up in these coveted spots? The answer is simple: optimize your website so that Google thinks it’s relevant to searches made by people in your area.