I’ve compiled a list of 7 fascinating first page of Google statistics; find a brief overview below, then a detailed analysis of each stat and how important it is for marketers by scrolling further.

First Page of Google Statistics: Key Findings

  • The first page of Google captures at least 71% of web traffic.
  • 91.5% of Google traffic stays on the first page
  • 75% of people will never scroll past the first page on a Google search.
  • The number 1 position in Google gets 28.75% of all clicks.
  • Top 3 Google search results get 54.4% of all clicks
  • 0.63% of Google searches click on results from the second page.
  • The average first-page result on Google consists of 1,447 words.

Source: (Moz, Reputation 911, Hubspot, Platonik, Backlinko.)

Now, let’s proceed to unpack the specifics of each statistic pertaining to Google’s first page.

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