7 First Page of Google Statistics: A Must Know in 2025

The first page of Google decides who gets seen and who gets skipped. But just how do some websites land there while others fall behind in the shadows of page two?

With that in mind, I’ll cover statistics that reveal how search behavior points heavily toward visibility and clicks on that very first page.

First Page of Google Statistics: Key Findings

• Over 99% of searchers only look at the first page of Google results.
• The first page of Google captures at least 71% of web traffic.
• 91.5% of Google traffic stays on the first page.
• 75% of people will never scroll past the first page on a Google search.
• The number 1 position in Google gets 28.75% of all clicks.
• Top 3 Google search results get 54.4% of all clicks
• 0.63% of Google searches click on results from the second page.
• The average first-page result on Google consists of 1,447 words.

Source: (Moz, Reputation 911, Hubspot, Platonik, Backlinko.)